Let's spend the holidays together!

Attract new shoppers with Amazon Pay’s Holiday Guide Campaign

If you’re like most merchants, the holidays are the busiest time of year. The 2021 Amazon Pay Holiday Guide and Shopper Experience Program is an opportunity for businesses like yours to maximize sales by getting in front of thousands of new customers during the busy holiday shopping season.

Let’s make this your best holiday season ever by signing up for an opportunity to:

    • Offer your customers a familiar and convenient way to shop, with no new account creation required
    • Highlight your products in our Holiday Guide*
    • Feature your business in our newsletter to Amazon customers
    • Promote your products on our social media channels
    • Get you additional exposure through Amazon’s marketing channels, such as web, webinar and email

Get started now by adding Amazon Pay to your site by Oct. 4 and give hundreds of millions of customers a fast, secure, familiar way to shop using their Amazon account during the busy holiday season and beyond.

Let’s spend the holidays together. Apply today for an invitation to the 2021 Holiday Guide.

*Final participation in the Holiday Guide campaign is by invitation only for eligible merchants. Invitations are made at Amazon Pay’s sole discretion. If invited you may be required to accept additional terms to participate. Final selection of products featured within the campaign will be made at Amazon Pay’s sole discretion.

Register your interest

Get started in three easy steps.

Step 1: Set up your Amazon Pay account

Register your Amazon Pay account.

Once you've registered, you'll need to login to Seller Central to complete your account setup.

Step 2: Enable Amazon Pay

Enable Amazon Pay on your site and test by using Sandbox Mode to make purchases without actually processing a payment.

Step 3: Go live

Let hundreds of millions of Amazon customers buy on your website.


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Getting started with Alexa and

voice commerce

Sunday, January 12th at 11:30 am or
Monday, January 13th at 3:50 pm

In this session, our connected commerce team will share how voice commerce is giving customers the power to define when, where, and how they interact and transact. We'll offer our experience to help you invent on behalf of your customers, with insights for designing and building unique voice commerce experiences for the modern consumer. 

Just some of our leading ecommerce Certified Partners

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The Prep for Peak Holiday Gift Guide can include feature placements and shopper traffic opportunities for your brand, such as:

  • Integrated marketing through Amazon Pay's owned and operated channels as part of an exclusive selection of curated products in Amazon Pay's 2020 holiday gift guide.
  • Additional brand and product placements as part of our gift guide in our business spotlights, product round-ups and creative campaign during the last months of the year.
  • Get Amazon shopper traffic from your holiday gift guide placement directly to your product page to streamline the path to purchase.

Holiday gift guide.png

With Amazon Pay's campaign, we've noticed an increased number of orders. We've also enhanced the user experience by including Amazon Pay on our site, leading to larger order values and repeat purchases.

– Stephanie McGregor, General Manager, Smashmallow.com

Get started by filling out the form for eligibility