Increase your online sales

Redefining the way customers pay

Millions of Amazon customers can login and pay on your website with their stored account information on Login and Pay with Amazon can help you add new customers, increase sales and turn casual browsers into buyers. It’s fast, easy and trusted — leverage the Amazon brand to grow your business.

  • Build customer loyalty
  • Make mobile shopping frictionless
  • Reduce costs for your business
  • Increase sales

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Delight your customers

We get it. Your customers are busy and the last thing they need when they come to your site is to spend more time registering or remembering one more account name and password. By letting your customers use Login and Pay with Amazon, you’re enabling them to check out with an account they already know and trust.

No more remembering usernames and passwords. No more entering credit card numbers or shipping addresses. Customers are never redirected to another site, they stay on your page the entire experience. It’s simple, just a few taps from any device and your customer seamlessly completes their purchase.

Grow your business

It’s amazing what happens when you make purchasing fast, easy and safe for your customers. Offering a premium payment experience encourages them to purchase the first time and to come back and purchase again. But don’t take our word for it, see how other merchants have grown their business with Login and Pay with Amazon.

Increase Conversion

Ting saw an immediate, positive jump across all of their key business metrics. Most notably — their conversion rate increased 22.5% over their first 30 days.

Gain deeper insight

Fraud detection and chargeback controls are expensive. “Orders placed through Amazon Payments have zero bad debt,” says Bryce McDonnell, Director of Technology at Clymb.

Gain new business

It takes investment to get people to visit your site, Login with Amazon helps you capture them. When Cymax added Login and Pay with Amazon, new account registrations tripled.


You get the entire solution for an affordable transaction based pricing of 2.9% + $0.30 per authorization for domestic transactions. That's it - no monthly fees, set-up fees, or cancellation fees - and Amazon's fraud protection is included at no additional cost. See our pricing page for more.

Common questions

Does Amazon collect information about my customers’ orders?

They’re your customers, Amazon does not collect any information on them besides the total cost of transaction.

Is it difficult to set up Login and Pay with Amazon on my site?

It’s simple to add Login and Pay with Amazon to your current e-commerce platform. Flexible, well-documented deployment options through popular platforms make it easy to integrate the solution in-line with existing checkout flows.

Are your APIs mobile-friendly?

The customer experience for Login and Pay with Amazon on mobile phones and tablets is incredible thanks to responsive widgets.

What information will I get through Login and Pay with Amazon?

You receive the customer’s name, postal code, primary email address and shipping address – all great for retargeting marketing.

Ready to get started?