Mobile checkout optimisation: Baymard Institute report

E-commerce sites can increase their conversion rate by 35% solely through better checkout design1. But the average checkout flow has dozens of usability issues, so where do you start?

We’ve got 10 things you can do right now to improve your mobile and app checkout experience and start recovering lost sales. The “Mobile checkout optimisation” report details 10 ways to optimise your mobile and app checkout, based on 37,000+ hours of UX research, 7 studies, and more than 9,000 participants.

You’ll learn:

  • The top reasons why mobile shoppers abandon carts
  • 10 ways to reduce mobile shoppers’ time to check out
  • How simple formatting techniques can make the mobile checkout process easier

Download the ebook now



1 Data from Mobile Checkout Optimization, by the Baymard Institute, 2019, commissioned by Amazon Pay.


Download Now

Get started in three easy steps.

Step 1: Set up your Amazon Pay account

Register your Amazon Pay account.

Once you've registered, you'll need to login to Seller Central to complete your account setup.

Step 2: Enable Amazon Pay

Enable Amazon Pay on your site and test by using Sandbox Mode to make purchases without actually processing a payment.

Step 3: Go live

Let hundreds of millions of Amazon customers buy on your website.

SPEAKERS

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LOCATION

Address

Seattle Center Exhibition Hall, 301
Mercer St, Seattle, WA 98109
United States

Just some of our leading ecommerce Certified Partners

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LOREM IPSUM

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Rothys

Mobile is generally a preferred channel for our customers and we are constantly looking to improve our customer experience. Amazon Pay speaks well to mobile users because it reduces the number of form fields but at the same time also has the trust of Amazon behind it. Amazon is a company where consumers’ payment information has been stored for a long time. They trust where it is and they see no risk.

– Kate MacCabe, Director, Product Management, Rothy’s

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1For two years in a row, The Values Institute ranked Amazon as the topmost trusted brand in retail in 2018. Also, in brand rankings from brands by Kantar MillwardBrown and BestGlobal Brand 2018 by Interbrand, Amazon follows two other brands as the world’s third most valuable brand